Lush Korea and the Agriculture Ministry signed a memorandum of understanding aimed at expanding the consumption of locally farmed beans.
The Korean government aims to expand agriculture exports by targeting new markets like the Middle East, Latin America and India while leveraging K-content to promote Korean food.
The Korean government has set the target of doubling the size of the Korean food industry to 300 trillion won ($226.5 billion) by 2027 from the 152 trillion won tallied in 2021.
Promotions are on hold and discounts programs are suspended as Covid-19 cases tick up again and the government rethinks the comeback strategy amid criticism that the plan was all a bit hasty.
Korea JoongAng Daily Sitemap